ME water


In 2019, an Armenian entrepreneur involved me in this "project" which starts from a source of mineral water that flows at 2200 meters, arrives at a bottling plant to be completely reorganized, and is completed with a new project of commercial creative strategy.
My task was to create a team of Italian professionals, experts in the mineral water sector, specialists in developing bottling lines and creative in devising marketing strategies.
This photo album tells the wonderful experience I shared with these people and which allowed me to get to know a beautiful country, ARMENIA.
A country made of breathtaking natural landscapes, with a crazy millennial history, unfortunately also made up of unspeakable suffering.